‘About Us’ page is one of the most important pages on your website. It’s also likely to be one of the most frequently visited. So you’d better make it good! Think of it as an opportunity to introduce yourself to your guests.
Have a cool story about how your product or service was helps change lives? Put it on your ‘About Us’ page. Good stories humanize your brand and provide context and meaning for your product. What’s more, good stories are sticky — which means people are more likely to connect with them and pass them on.